Application
This unit covers the skills and knowledge required to work in a creative environment where artists are being promoted. Personal assistants in a promotions company would typically perform this role, but members of a band or performance act may undertake this role on their own behalf or in collaboration with a promotional agent.
Prerequisites
Not applicable
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Contribute to the development of promotional strategies | 1.1 Participate in discussions with relevant personnel about marketing and promoting artists as required 1.2 Contribute ideas about activities that could be included in promotional strategies 1.3 Compile information about the potential of all media outlets for promoting artists and creative acts 1.4 Maintain documentation related to promotional strategies as required |
2. Assist with promotional activities | 2.1 Contribute to the development and distribution of promotional material to advance profile of artists 2.2 Monitor and document the results of strategies to test the response of target markets to promotional materials 2.3 Assist with the organisation of publicity opportunities for artists 2.4 Maintain a database of industry contacts and sources of industry information |
3. Contribute to reviews of promotional strategies | 3.1 Compile data and information on the impact and effectiveness of promotional activities 3.2 In consultation with relevant personnel prepare materials for meetings as required 3.3 Participate in discussions with relevant personnel about revisions to promotional strategies as required 3.4 Respond appropriately to constructive feedback on own work performance from relevant personnel |
Required Skills
Required skills |
communication and teamwork skills sufficient to: interpret and clarify written and verbal instructions work collaboratively in a team environment - both independently on assignment and under direction respond positively to constructive feedback organisational skills sufficient to: collect and review information on a given topic maintain filing and information retrieval systems literacy skills sufficient to: interpret written background information write notes on information gathered verbally self-management and planning skills sufficient to: prioritise work tasks source information and reference material in a timely fashion work under pressure and meet deadlines seek expert assistance when problems arise technical skills sufficient to: use the internet to access information use standard word-processing and database applications |
Required knowledge |
industry knowledge, including: roles and responsibilities of industry personneland agencies industry terminology issues and challenges that arise in the context of assisting with the promotion of creative acts copyright clearance procedures OHS as it relates to working for periods of time on computers |
Evidence Required
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: assist with promotional activities for an artist or creative act maintain a database of industry contacts work cooperatively in a team environment. |
Context of and specific resources for assessment | Assessment must ensure: access to an environment where promotional activities are undertaken access to artists and music industry personnel use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed. |
Method of assessment | The following assessment methods are appropriate for this unit: written or oral questioning to test knowledge as listed in the required knowledge section of this unit case studies to assess candidate's ability to address issues and challenges that arise in the context of assisting with the promotion of creative acts direct observation of candidate maintaining a database of industry contacts. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Relevant personnel may include: | managers supervisors colleagues artists and performers artist managers publishers advertising agencies public relations companies media personnel, such as: broadcasters critics journalists digital distribution agents. |
Artists may include: | arrangers composers songwriters performers, including: musicians singers dancers actors circus performers writers visual artists craftspeople designers. |
Activities may include: | advertisements attention-seeking gimmicks competitions industry functions internet broadcasts live performances, including: auditions festival appearances headline acts supporting acts media announcements and interviews podcasts product launches, e.g. artist websites radio broadcasts television appearances. |
Strategies may be for: | live events print media online: artist's own website social networking sites digital distribution agents radio television. |
Media outlets may include: | television radio internet digital communication devices, e.g. mobile phones. |
Development and distribution of promotional material may include: | drafting media releases compiling visual material writing and sending broadcast emails about promotional activities maintaining a database of contacts updating websites. |
Promotional materials may include: | artist profiles, e.g. biographical and professional artist websites print, such as: banners brochures business cards flyers handbills pamphlets posters stickers demonstration recordings: digital downloads filmed performances interactive media products, e.g. podcast music recording and/or videos, e.g. CD and DVD media kits novelty giveaways photographs portfolios presentations press releases prototypes publicity shots reviews scores T-shirts. |
Industry contacts may include: | artist and repertoire (A&R) managers artist managers artists booking agents education and training organisations entrepreneurs legal counsel and accountants music distributors industry associations journalists producers promoters publishers wholesalers and retailers radio presenters record producers recording engineers studio/venue managers production personnel, such as: front-of-house lighting sound staging vision systems tour managers. |
Sources may include: | discussions with industry personnel and promotional consultants music charts, including: internet radio television music downloads, websites and blogs industry associations media, including: articles bulletins directories information sheets journals magazines newsletters reviews subscriptions trade papers industry productions and events, including: awards competitions conferences conventions exhibitions festivals functions performances trade fairs suppliers of products and services. |
Materials for meetings may include: | agendas agenda papers minutes PowerPoint presentations photos and other visual material. |
Sectors
Business development - marketing
Employability Skills
Not applicable
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.